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CAT 2022 Slot 1 Paper

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Question : 22 of 66

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1. The creative element in product design has become of paramount importance as it is one of the few ways a firm or industry can sustain a competitive advantage over its rivals.

2. In fact, the creative element in the value of world industry would be larger still, if we added the contribution of the creative element in other industries, such as the design of tech accessories.

3. The creative industry is receiving a lot of attention today as its growth rate is faster than that of the world economy as a whole.

4. It is for this reason that today’s trade issues are increasingly involving intellectual property, as Western countries have an interest in protecting their revenues along with freeing trade in non-tangibles.

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