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There are two basic rules in argumentation. First, consider your audience. Second, consider how to use language to get the reader where you want him' Your approach to your subject must fit the kind of audience you expect to have.
The first rule requires you to imagine in advance arid in detail how the reader thinks. You must be able to put yourself in the place of the reader to respond as he would to the words on the page. It requires detachment from your own feelings, and words, and an imaginative leap into the minds of the audience. This duality of mind, in which you will simultaneously think and fed, on the one hand and analyse your thoughts and feelings, and the words which express them, on the other is the crucial change in attitude which will finally make a writer out of a scribbler, it can be achieved only through practice, through working for an audience and pitting to know how the audience responds, over and over again until it becomes second nature to see the reader in imagination peering over your shoulder as you compose. Without this sense of audience, no degree of technical expertise in the use of words matter.
The first rule requires you to imagine in advance arid in detail how the reader thinks. You must be able to put yourself in the place of the reader to respond as he would to the words on the page. It requires detachment from your own feelings, and words, and an imaginative leap into the minds of the audience. This duality of mind, in which you will simultaneously think and fed, on the one hand and analyse your thoughts and feelings, and the words which express them, on the other is the crucial change in attitude which will finally make a writer out of a scribbler, it can be achieved only through practice, through working for an audience and pitting to know how the audience responds, over and over again until it becomes second nature to see the reader in imagination peering over your shoulder as you compose. Without this sense of audience, no degree of technical expertise in the use of words matter.
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