SBI PO Prelims 4 Nov 2023 Shift 2 Paper

Question Numbers: 22-26
In the following passage, some of the words have been left out. Read the passage carefully and select the correct answer for the given blank out of the five alternatives.
There’s a ______ shift from the old way of doing business, when advertisers were far more dependent on individual _____ for reaching certain audiences, using people and paper to place those ads. Now, advertisers of all sizes can essentially _______ their money into a complex system of agencies and third-party networks, which often resembles a stock exchange, using data to reach potential customers across millions of websites.
The ______ of such systems came into _____ relief last year with a new national spotlight on the spread of fake news and hate speech, as people began searching for the financial backers of such content. Consumers and journalists started visiting offensive YouTube channels and websites, taking screenshots of ads from prominent brands in those places and circulating the images on social media, demanding responses from companies. It was a new breed of customer service complaint; suddenly, one misplaced banner ad out of millions in a day could mean serious trouble.