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CASE 2  Swedish fast-fashion major H and M has announced its first global collaboration with celebrated Indian couture and jewellery designer Sabyasachi Mukherjee. The new collection will be sold under the label Wanderlust. The collection will be out on 16 th April, 2020 . The high-end Indian designer wants to make the designs accessible to a larger set of people, both in India and worldwide.
 The Sabyasachi plus H and M collection will be offering clothes for both ladies and men, including accessories and will give a modern twist to its inspiration-Indian textile, craft and history. Taking cues from India's rich textile, craft and history, the collection mixes modern and traditional silhouettes with a tilt towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions made by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes. The collection will be available at all H and M stores in India as well as selected H and M flagship stores around the world, and online on HM.com and Myntra.
Sabyasachi has previously collaborated with various international luxury designers and brands such as Karl Lagerfeld, Christian Louboutin, Pottery Barn, Balmain and Versace.
 The Sabyasachi plus H and M collection will be offering clothes for both ladies and men, including accessories and will give a modern twist to its inspiration-Indian textile, craft and history. Taking cues from India's rich textile, craft and history, the collection mixes modern and traditional silhouettes with a tilt towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions made by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes. The collection will be available at all H and M stores in India as well as selected H and M flagship stores around the world, and online on HM.com and Myntra.
Sabyasachi has previously collaborated with various international luxury designers and brands such as Karl Lagerfeld, Christian Louboutin, Pottery Barn, Balmain and Versace.
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