NIFT UG 2019 Question Paper with solutions

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CASE 3
 Tanishq has taken one step further to be more accessible to its customers by launching into the Augmented Reality experience at the Bangalore and Delhi airports. Tanishq is leaving no stone unturned to keep their customers happy by adopting innovative ways to display their product range. Tanishq is implementing MirrAR, an Augmented Reality software platform in collaboration with StyleDotMe, a startup focused in innovative application of Augmented Reality (AR) and Artificial Intelligence (AI) for providing the next generation experience to consumers who are interested in the Gems and Jewellery industry. Using the platform users can virtually try on the jewellery in real time, without actually having to wear them. With this technological advancement, customers will have the option of 'Try and Buy'; trying out the jewellery virtually looking at the AR screen.
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