NIFT UG 2019 Question Paper with solutions

 In a sea of glitz and shimmer, Sabyasachi brought a new idea of beauty - dark shades, dull gold embroidery, mismatched patchwork, tea-stained hues, and a snob's knowledge of textiles. His subversive aesthetic made him a disruptor, a badge he has worn with great pride for the past two decades. Several have come close, but not sustained their advance. Twenty years later, Sabyasachi still stands strong and stands alone. Here's why. Sabyasachi was the first Indian designer to earn ₹ 100 crore a year, in 2014 , and his company now notches up a turnover of ₹ 253 crore. About seven years ago, there were some companies who were interested, most famously, L Capital, the investment arm of the international luxury conglomerate LVMH, but Sabyasachi says he was not ready then. It isn't just the numbers, Sabyasachi's intangibles are his greatest clout. He remains the most plagiarised designer and brand in India. Almost every big label seems to be inspired by him - either the clothes, or the multiple jewels, or even the presentation of ad campaigns.