NIFT PG 2014 Question Paper with solutions

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SITUATION–IV
  Ashok Leyland Ltd today announced the launch of its intermediate commercial range of vehicle Boss in the Andhra Pradesh market and said that it will go pan-India with the new range in a phased manner after consolidating its presence in the Southern and Western regions. The intermediate range of commercial vehicles, which span vehicles with carrying capacity of 8 to 16 tonnes, has grown from a volume of about 28,000 commercial vehicles per annum to 56,000 CVs per annum over the past five years. “We are looking at growing in this segment with the launch of Boss for haulage in 9.6, 11.9 and 12.9 tonnes. In a very short span of the Boss launch in southern states, we have gained market share. We expect this will go up as we initially consolidate our presence in the four southern cities and then western region before going pan-India,” Managing Director of Ashok Leyland, said. The market for commercial vehicle segment continues to be under severe pressure. The growth of heavy commercial vehicle segment, which has 16 tonnes and above, and the intermediate segment have contracted in the last two years from about 3,30,000 to about 2,50,000 units. The company manufactures the Boss range from its Pantnagar facility in Uttarakhand, which can currently make 2,000 vehicles a month.
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