Concept:A valid conclusion must be directly supported by the given facts without adding extreme or unsupported claims.
Explanation:The passage states that after introducing the digital loyalty platform, the company saw a rise in repeat purchases, app engagement, and customer retention.
Marketing experts linked this improvement to the customer-focused initiative and said it strengthened long-term customer relationships.
Thus, the most reasonable conclusion is that such customer-focused digital initiatives can positively affect brand engagement and repeat purchases.
Option A is incorrect because the passage clearly mentions that seasonal demand, advertising, and influencer promotions may also have contributed to the sales rise.
Option B is incorrect because the passage says these external factors may have played a substantial role, not no role.
Option D is incorrect because the passage never advises discontinuing traditional advertising.
Option E is incorrect because there is no comparison made between reward points and product quality or pricing.
Answer:Option C — Customer-focused digital initiatives can contribute positively to brand engagement and repeat purchases.