The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?

Question

Examsnet · Accepted Answer

Correct Answer is :  Consumers’ perceptions of the quality of a product are based on the actual quality of the product.

GMAT Verbal Reasoning Practice Test 4