The best answer is B. The effect of lowering wages is to reduce quality sufficiently to reduce sales. This is a good reason to doubt that wage cuts would give Johnson any competitive edge. 40. The best answer is C. If professional artists, the only customers interested in innovation, created a strong demand for innovations for purposes other than what is officially recognized as a standard medium for purposes of artistic creations, then the conclusion would not follow. Therefore, choice C, which states that professional artists generate no such demand – is assumed and is the best answer.