Ridicule : the subjection of someone or something to contemptuous and dismissive language or behaviour.Cheat : act dishonestly or unfairly in order to gain an advantage.Convince : cause (someone) to believe firmly in the truth of something.Flatter : lavish praise and compliments on (someone), often insincerely and with the aim of furthering one's own interests.Cozen : trick or deceive.Synonym of Cozen is Cheat