It is an international non-governmental organization.
Founded in 1961.
Headquarter - Gland (Switzerland).
Aim: wilderness preservation & the reduction of human impact on the environment.
It is the world’s
largest conservation organization
Objectives:
Conserving the world’s biological diversity.
Ensuring that the use of renewable natural resources is sustainable.
Promoting the reduction of pollution and wasteful consumption.
Reports & programmes:
Living Planet Report - published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.
Earth Hour
Debt-For-Nature swaps - financial transactions in which a portion of a developing nation’s foreign debt is forgiven in exchange for local investments in environmental conservation measures.
Marine Stewardship Council (MSC)- an independent non-profit organization which sets a standard for sustainable fishing.
Healthy Grown Potato -eco-brand that provides high-quality, sustainably grown, packaged, and shipped potatoes to consumers by leveraging integrated pest management (IPM) farming practices on large scale farms.