Concept:Branding uses a unique name, sign, or symbol to set a product apart from competitors in the market.
Explanation:Branding gives a product its own identity through features like a name, logo, or design.
This identity helps consumers easily recognise and recall the product among many similar items.
For instance, different soaps have distinct brand names even if they serve the same purpose.
The main purpose of branding is to create differentiation, not necessarily to make the product more saleable or attractive by itself.
While advertising and good branding can boost attractiveness, the core function is differentiation.
Therefore, the correct effect of branding is that it differentiates the product from other products in the market.
Option A is not precise because branding alone does not guarantee higher sales.
Option C is partially true but the primary goal is differentiation.
Option D is incorrect as rebate is not part of branding.
Answer:B. differentiates it from other products in the market.