Which of the following statements is incorrect about ...

CBSE Class 12 Business Studies 2023 All Sets

Question : 19 of 20

Marks: +1, -0

Which of the following statements is incorrect about Personal Selling?

It is a direct face to face dialogue that involves an interactive relationship between the seller and buyer.
It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
It allows a sales-person to develop personal relationship with the prospective customers.
In this it is possible to take a direct feedback from the customer and to adopt the presentation according to the needs of the prospects.

Solution:

The other three are valid aspects of personal selling.

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