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CBSE Class 12 Business Studies 2023 All Sets
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Question : 18 of 20
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From the following, identify the channel of distribution in which goods pass from the manufacturer to the retailers who, in turn, sell them to the final users.
Solution:
Manufacturer-Retailer-Customer (One Level Channel).
This distribution channel uses only one intermediary, namely retailers, between manufacturers and customers, which reduces the cost of selling goods to the customer and is frequently suited for distribution of specially goods or high-valued products such as expensive watches, appliances, and so on.
This distribution channel uses only one intermediary, namely retailers, between manufacturers and customers, which reduces the cost of selling goods to the customer and is frequently suited for distribution of specially goods or high-valued products such as expensive watches, appliances, and so on.
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