Features or advertising : (1) Paid Communication: The advertiser has to pay to the advertising media used for the space or time to communicate the message to customers. (2) Mass Communication: Advertisement can reach to a large number of persons. (3) Non-Personal: Advertisement is a nonpersonal form of presenting information regarding a product, service or idea as no face-to-face contant is involved between the advertiser and the customers. (4) Information and Persuasion : The purpose of an advertisement is to inform customers about some products or services and to persuade them to buy it. (5) Identified Sponsor: Advertisement is done by an identified sponsor i.e., producer or trader. The name or identity of the advertiser is mentioned in the advertisement.