Identify the shift in the marketing management philosophy ...

CBSE Class 12 Business Studies 2026 All Sets Solved Paper

Question : 9 of 21

Marks: +1, -0

Identify the shift in the marketing management philosophy from Picture I to Picture II.

From Production concept to Product concept
From Production concept to Societal marketing concept
From Societal marketing concept to Production concept
From Product concept to Production concept

Solution:

1. Mass production indicates the Production Concept, where the focus is on large-scale output to reduce costs and increase availability.
2. Adapting a television for a specific high-quality use (like a computer monitor) indicates the Product Concept, which emphasizes product excellence, features, and performance.

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