Directing: Directing refers to giving instructions, guidance and motivation to the staff in an organisation to work efficiently in order to achieve organisational goals.
Importance of Directing:
(i) Directing initiates action: It helps in initiating action by the people in the organisation towards attainment of desired objectives.
(ii) Directing integrates employee's efforts: Coordination of all the activities of an organisation is very necessary. A manager is required to motive employees and work as team.
(iii) Motivation and leadership: It motivates the subordinates by showing leadership qualities to work efficiently and to contribute their maximum efforts towards the achievement of organisational goals.
(iv) Directing facilitates change: Employees often resist changes due to fear of adverse effects on their employment and promotion. Effective directing through motivation, communication and leadership helps employees to cope with changes in the environment.
(v) Directing helps in stability and balance in the organisation: Effective directing fosters cooperation and commitment among employees and helps in striking a balance between various activities and departments.