The most commonly used tool of promotion which is a paid ...

CBSE Class 12 Business Studies 2023 All Sets

Question : 15 of 20

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The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is

advertising
sales promotion
personal selling
public relations

Solution:

Advertising, as defined by a specific sponsor, is a paid kind of non-personal presentation and promotion of goods, services, or ideas. It is a method of raising awareness, generating interest, and stimulating demand for their products and services.

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