Statement-I: The concept of product relates to not only the ...

CBSE Class 12 Business Studies 2023 All Sets

Question : 12 of 20

Marks: +1, -0

Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II: The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Choose the correct option from the following:

Both Statement-I and Statement-II are correct.
Both Statement-I and Statement-II are incorrect.
Statement-I is correct and Statement-II is incorrect.
Statement-I is incorrect and Statement-II is correct.

Solution:

From the customer's perspective, a product is a collection of utilities that is acquired because of its ability to meet a specific demand and does not contain the extended product in terms of after- sales services, spare parts availability, addressing complaints, and so on.

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