Directing is the process of motivating, instructing, leading, and guiding people to work to the best of their capabilities to achieve predetermined goals and objectives.
Importance of Directing:
(i) Achieving objectives: The function of directing initiates the actual action in an organisation. An individual cannot start working without proper instructions and directions. Directing helps individuals to complete the assigned task properly and on time.
(ii) Integration of efforts: Every organisation comprises several employees who have different jobs assigned to them and work at different levels. Only through directing their efforts are integrated and channelised towards the common organisational goals.
(iii) Employee development: Proper directing guides employees in the right direction. Elements of directing such as motivation and leadership encourage the employees to work to the best of their capabilities.